Educational Toys

Hey!
I am a university student carrying out market research concerning the design of a new educational toy and if you have children that are aged 6 and under then I would greatly appreciate it if you could take some time to answer a short questionnaire. Just copy and paste it into the box and add your answers!

The toy itself is an electronic educational toy aimed at children 6 and under, primarily the pre-school group. Its main feature will be a touch screen which the child interacts with using a stylus, software included with the toy will be programmes aimed at helping a child’s literacy, numeracy and language skills (for example tracing a word that appears on the screen). The toy also has the potential for new programmes to be bought in the form of cheap cartridges which can be plugged into the machine.

Please mark an X to the right of your answer where appropriate.

Question
1. How many children do you have and what are their ages?
Number of Children:
Ages 1 2 3 4 5+

2. On average, how much do you spend on toys in a year?
£0 -£20 £20-£30 £30-£50 £50-£100 £100+

Of this how much do you spend on educational toys?
£0 -£20 £20-£30 £30-£50 £50-£100 £100+

3. How often do you buy toys for your child?
Once every: week fort-night month 6 months year

4. How much do you normally spend on a toy?
£0- £5 £5- £10 £10-£20 £20-£40 £40+

5. How much would you be willing to pay for our educational toy?

6. Do colours of the toy matter when buying it for your child?
YES NO

7. If yes to question 6, please indicate the gender of your child and which colours they prefer from the following list:
Boy
Pink Blue Yellow Red Green Purple Orange

Girl
Pink Blue Yellow Red Green Purple Orange

8. Do you already purchase educational toys for your child? If so what do they mainly teach (eg numeracy, literacy )


9. Do you believe that your child benefits from these sorts of toys? YES NO

10. What educational area do you believe to be most important for young children?
Numerical Literacy Other (Specify)

11. Do you believe your child would respond better to a colour screen than a black and white one?
YES NO

12. Does your child tire of toys quickly? YES NO
How long? (Weeks/Months)

13. Would want to buy the add-ons mentioned above? YES NO

14. Would you prefer a rechargeable battery or replaceable batteries to power the toy?
RECHARGEABLE REPLACEABLE


If you have any additional comments please add them here.


Thank you very much for your help and I am sorry if this is considered spam.

-Erin Baxter

1. How many children do you have and what are their ages?
Number of Children: 1
Ages: 6

On average, how much do you spend on toys in a year?
appox. $100

Of this how much do you spend on educational toys?
$30

3. How often do you buy toys for your child?
Every christmas and birthday. I buy books every month or so.

4. How much do you normally spend on a toy?
less than $20

5. How much would you be willing to pay for our educational toy?
$20

6. Do colours of the toy matter when buying it for your child?
NO

8. Do you already purchase educational toys for your child? If so what do they mainly teach (eg numeracy, literacy )
Yes. Everything, social studies, geography, literacy, numeracy, science, excersize, housework, art.....

9. Do you believe that your child benefits from these sorts of toys?
YES

10. What educational area do you believe to be most important for young children?
Everything these days

11. Do you believe your child would respond better to a colour screen than a black and white one?
COlor

12. Does your child tire of toys quickly?
Yes and no. Depends how much she likes it and if it has something to do with a favorite show.
How long? 15 - 30 min

13. Would want to buy the add-ons mentioned above?
Yes.

14. Would you prefer a rechargeable battery or replaceable batteries to power the toy?
Rechargables are where it's at!

Question
1. How many children do you have and what are their ages?
Number of Children: 2
Ages 1yrs and 2yrs

2. On average, how much do you spend on toys in a year?
£100+

Of this how much do you spend on educational toys?
£30-£50

3. How often do you buy toys for your child?
Once every: month

4. How much do you normally spend on a toy?
£10-£20

5. How much would you be willing to pay for our educational toy? £20 - £30

6. Do colours of the toy matter when buying it for your child?
NO

7. If yes to question 6, please indicate the gender of your child and which colours they prefer from the following list:
Boy
Pink Blue Yellow Red Green Purple Orange

Girl
Pink Blue Yellow Red Green Purple Orange

8. Do you already purchase educational toys for your child? If so what do they mainly teach (eg numeracy, literacy )
Literacy and maths


9. Do you believe that your child benefits from these sorts of toys? YES

10. What educational area do you believe to be most important for young children?
Both numeracy and litracey equaly

11. Do you believe your child would respond better to a colour screen than a black and white one?
YES

12. Does your child tire of toys quickly? YES
How long? Weeks

13. Would want to buy the add-ons mentioned above? YES

14. Would you prefer a rechargeable battery or replaceable batteries to power the toy?
RECHARGEABLE

ErinBaxter34 said:

Question
1. How many children do you have and what are their ages?
Number of Children:2 children
Ages; 2 and 5

2. On average, how much do you spend on toys in a year?
£50-£100

Of this how much do you spend on educational toys?
£20-£30

3. How often do you buy toys for your child?
Once every: fort-night

4. How much do you normally spend on a toy?
£0- £5

5. How much would you be willing to pay for our educational toy? £20 max

6. Do colours of the toy matter when buying it for your child?
YES

7. If yes to question 6, please indicate the gender of your child and which colours they prefer from the following list:
Boy
Blue Red

Girl
Pink Red Green Purple

8. Do you already purchase educational toys for your child? If so what do they mainly teach (eg numeracy, literacy ) literacy, nature


9. Do you believe that your child benefits from these sorts of toys? YES

10. What educational area do you believe to be most important for young children?
Literacy and their home environment

11. Do you believe your child would respond better to a colour screen than a black and white one?
YES

12. Does your child tire of toys quickly? YES NO
How long? (Weeks/Months)If the toy is stimulating and challenging as they get older they continue to like it

13. Would want to buy the add-ons mentioned above? YES

14. Would you prefer a rechargeable battery or replaceable batteries to power the toy?
RECHARGEABLE

Thanks for your help! Its much appreciated, some other sites have been less than helpful..

Question http://www.justparents.co.uk/theme/forums/images/editor/icon_bold.png
1. How many children do you have and what are their ages?
Number of Children: 1
Ages 1 2 3 4 5+

2. On average, how much do you spend on toys in a year?
£0 -£20 £20-£30 £30-£50 £50-£100 £100+

Of this how much do you spend on educational toys?
£0 -£20 £20-£30 £30-£50 £50-£100 £100+

3. How often do you buy toys for your child?
Once every: Just depends on the occasion. more expensive toys are only birthday and christmas

4. How much do you normally spend on a toy?
£0- £5 £5- £10 £10-£20 £20-£40(if it is a special occasion) £40+

5. How much would you be willing to pay for our educational toy? £20-£30

6. Do colours of the toy matter when buying it for your child?
YES NO

7. If yes to question 6, please indicate the gender of your child and which colours they prefer from the following list:
Boy
Pink Blue Yellow Red Green Purple Orange

Girl
Pink Blue Yellow Red Green Purple Orange

8. Do you already purchase educational toys for your child? If so what do they mainly teach (eg numeracy, literacy ) Literacy and numeracy


9. Do you believe that your child benefits from these sorts of toys? YES NO

10. What educational area do you believe to be most important for young children?
Numerical Literacy Other (Specify)

11. Do you believe your child would respond better to a colour screen than a black and white one?
YES NO

12. Does your child tire of toys quickly? YES NO
How long? (Weeks/Months)depends on the individual toy

13. Would want to buy the add-ons mentioned above? YES NO

14. Would you prefer a rechargeable battery or replaceable batteries to power the toy?
RECHARGEABLE REPLACEABLE