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Write for JustParents

We're always interested in relevant, engaging and unique content from contributors. If you'd like to write for JustParents, please read the information on this page carefully before submitting your article idea.

JustParents provides information for parents and pregnant couples, many of whom are first time parents. Typically our articles will either be informational pieces on a certain topic of pregnancy or parenting, or a light-hearted opinion piece on an aspect of parenthood.

Our editorial goal: To inform and engage users who are seeking information on a parenting or pregnancy topic in an engaging, friendly but knowledgeable way.

We pay £40 ($50 for our US contributors) per article published on JustParents.co.uk. Payment is made via PayPal within 24 hours of your finished article being approved.

Submission Guidelines

To have the best chance of your content idea being accepted, please follow the below guidelines exactly.

  • Search this website (use Google) to check whether we've already covered the topic you're pitching. If so, your article needs to bring a significant new perspective to the topic.
  • For a list of current known requirements, see the list lower on this page. You don't need to stick to one of these however, we're more excited to hear your own ideas!
  • We don't accept content that's previously been published elsewhere, or that will be published elsewhere. All submissions are also checked for plagiarism.
  • We don't accept content that simply serves to link to you (or your client's) website. If in doubt, we'll add a "nofollow" to external links from submitted articles
  • Please submit all content pitches via our contact form, selecting "Editorial Contribution" from the topic dropdown.
  • Begin your pitch with the title of the article you'd like to pitch - lifestyle/opinion articles should grab our attention, informational articles should be clearly relevant to a topic that our audience are likely to search for.
  • Send us the first paragraph of your article, and an outline of the rest.
  • In a sentence or two, explain the angle of your piece - why will it engage with our readers?
  • Include 3-4 links to other relevant content you've had published online (your own blog is ok). If you haven't been published before, that's fine - but please let us know.
  • Only submit a pitch for a specific article once. You're welcome to submit multiple separate article pitches.

If we're interested in publishing your article, we'll be in touch to discuss delivery deadline and payment details. Depending on the volume of articles we have awaiting publication, accepted content will generally be published within 2-6 weeks. If your article is published, JustParents will retain the rights to republish or reuse the material in the future (with an author credit to you).

Style Guide

JustParents has a worldwide audience, but primarily caters to a UK audience and our content reflects this. Contributors from different countries are asked to use British English (colour vs color), and avoid information relevant only to other countries (e.g. US laws, medical system, educational system or cultural references like Thanksgiving).

Our editorial style for informational content is engaging, friendly and actionable - think "knowledgeable friend giving advice". Informational pieces should be written in an accessible, easy to understand way and MUST be well-researched and cited with trustworthy sources where appropriate. Where relevant, include helpful tips that the reader can quickly understand and use directly. For examples of informational content we'd consider exemplars, check out "Sex During Pregnancy: The Facts and "Fit, Fabulous and Pregnant".

Lifestyle/opinion pieces should contain personal stories that connect with our readers, and provoke a reaction. They should leave a reader thinking "I must share this!"

All submitted content should be in a "web format". This means skimmable sub-headings, easily digestible paragraphs and bullet lists where appropriate. Articles should cover one clear subject or narrative.

Most accepted articles are in the 700-1,500 words range. We may accept exceptional articles shorter or longer than this.

We're a non-religious, non-partisan website. Our content does not mention politics or religion unless it's objective information relevant to the article. If in doubt, check or avoid.

Current requirements

Logged in members will see a list of our current topic requirements here. If you're interested in writing for JustParents, we recommend you create an account to view this information.